Sunday, Sept. 9, 2012
Design workshops — 2 to 4 p.m.
GE healthymagination Innovation Experience Workshop
Got ideas? Contribute to the future of consumer health. Throughout Transform 2012, join GE healthymagination and members of the GE Healthcare design team in immersive idea-generation sessions focusing on multiple dimensions of consumer health.
From engaging consumers in their health to helping primary care physicians succeed in a new era of patient involvement, you'll be part of iterative sessions creating game-changing ideas.
If you participated in GE Healthcare's Design Challenge at Transform 2011, you'll recall how it engaged attendees and connected topics and ideas. Our goal in 2012 is to build on the collective brainpower resident in Transform 2012 to bridge the gap between consumers and health.
Mad*Pow Workshop: Beyond Gamification — Designing Behavior Change Games
Playing games is the prototypical example for an intrinsically motivating activity, and motivation in health care is a pivotal issue. Each year, billions of dollars are spent to move our behaviors in a healthier direction to avert crises such as obesity, diabetes, cardiovascular disease, and other costly and painful afflictions. Leveraging the motivational dynamics of gameplay to energize and sustain people through behavior change is a challenging yet profound solution.
In this workshop, we'll double-tap into the techniques game designers use to motivate, engage and reward players through a game's lifecycle, combining a playful approach with structured behavior change conventions.
Attendees will learn how to craft a delicate balance of challenge and reward, competition and social support, goal setting and scaffolding, rule definition, interaction patterns, persuasive arguments, meaningful feedback, fun, and positive outcomes.
Mayo Clinic Center for Innovation Workshop: Design for Doctors
Design thinking has the potential to positively influence the work of doctors within the medical system.
Many health care systems are currently focused on using the tools of quality improvement to make incremental changes within the existing system. However, most people agree that this system is not sustainable and not focused on truly improving patients' health.
Design thinking, in contrast, provides a way to think outside of the current system and considers the problem more holistically. This allows for solutions that are most appropriate and effective, rather than just iterative changes.
This workshop is designed to introduce physicians and other care providers to ways that design thinking may be useful within their practices by providing examples of where design thinking has relevance and impact within the typical practice. It will include introductory design thinking activities that arm providers with the tools necessary to bring design thinking back to their practices.
Mayo Clinic Center for Innovation Workshop: Human-Centered Design Research to Drive Innovation
How do you come up with the best ideas for transforming health care?
We often think about the importance of getting peoples' feedback to evaluate or validate an idea, but if this is the first time you get this perspective, you've waited too long and focused too much on peoples' opinions. The field of design research focuses on ways to drive innovation from the very beginning.
The methods that have been developed are used to uncover not just what people say, but also how they feel, what they think and how they behave. This understanding is used to evaluate ideas more holistically as well as help people generate new ideas and possibilities they never would have otherwise considered.
During this workshop, we'll look at a variety of design research methods and how they can be used to understand the needs, goals, behaviors and motivations of people (or patients). We'll look at why you would choose different methods at different times and the different types of learnings that come out of each of them. Finally, we'll look at a few examples of how to apply these learnings to come up with human-centered innovations.
Mayo Clinic Breakthrough Discoveries That Transform Health Care
Spend two amazing hours learning about scientific innovations at Mayo Clinic. You will meet — up close and personal — researchers who are challenging conventional wisdom to transform bench-side learnings to new models of health care delivery and improve the lives of patients. Hear firsthand about the discoveries of new pathways from disease to cure.
John Hockenberry, an internationally acclaimed journalist and commentator, will moderate this brilliant panel of distinguished scientists:
- Defying Aging: The Fountain of Youth Is Around the Corner!
- Individualizing Breast Cancer Care: Genomic Sequencing and Mouse Avatars as a Tool to Accelerate Drug Development
- Sleep Apnea and Sleep Deprivation: The Less You Sleep, the More You Eat!
- Treatment of Metastatic Melanoma: Could Timing Be Everything?
Monday, Sept. 10, 2012
Breakout sessions — 10:30 a.m. to noon
Closer Than We Think: Restoring Well-Being
When Amit Sood, M.D., a native of India, first came to America in 1995, he thought he'd see "a Disneyland of health." Instead, "What I saw was patient after patient who seemed wealthy, who tested healthy and who was completely miserable," he says. For those patients, mainstream medicine can still fail.
Dr. Sood will share the model he has developed to enhance resiliency and well-being and decrease stress and anxiety by integrating the timeless spiritual principles with the latest advances in neurosciences. This model strives to remind people how wonderful they are and help them pursue a path to achieve their highest potential.
From Tents in Missouri to Buildings in Rwanda: Spaces for Health
What makes a hospital work well? The staff at St. John's hospital found out when they were forced to start from scratch after a deadly tornado destroyed their building in Joplin, Mo., on May 22, 2011. Within a week, a new hospital was up and running with an emergency department, surgical suites, MRI and CT scan capabilities, pharmacy, and 60 inpatient beds — all in three tents in the parking lot. Months later, a small hospital built of components, which looked like trailers, was in operation.
By April 2012, a large, factory-built facility opened to serve the community, and ground has already been broken for a new 600,000-square-foot hospital to open in 2015, completing the process.
Half a world away, MASS (Model of Architecture Serving Society) Design Group works with communities to design welcoming health care facilities that engage the community, provide care and are designed to reduce conditions that often make patients sicker. Building on the success of Butaro Hospital in Rwanda, MASS continues to work in Africa and has expanded beyond to address needs in Haiti and the U.S. In addition to employing local workers and building with sustainable materials from the region, MASS is also partnering with the Kigali Institute of Science and Technology to create the first school of architecture in Rwanda.
Wendy Deibert, R.N., from Mercy and Michael Murphy from MASS will discuss how they are learning from building to understand how to provide better care.
GE healthymagination Innovation Experience
Got ideas? Contribute to the future of consumer health. Throughout Transform 2012, join GE
healthymagination and members of the GE Healthcare design team in immersive idea-generation sessions focusing on multiple dimensions of consumer health.
From engaging consumers in their health to helping primary care physicians succeed in a new era of patient involvement, you'll be part of iterative sessions creating game-changing ideas.
If you participated in GE Healthcare's Design Challenge at Transform 2011, you'll recall how it engaged attendees and connected topics and ideas. Our goal in 2012 is to build on the collective brainpower resident in Transform 2012 to bridge the gap between consumers and health.
Health Startup Boot Camp
In 2011, nearly $3 trillion was spent on health care in the U.S., with 86 percent of it spent on health care delivery. This crisis has led to the rapid growth of new startups focusing on the merger of health care, technology and consumerism, often coined as digital health.
Nearly $659 million was invested in almost 100 digital health startups in 2011. In the first quarter of 2012, more than $100 million was invested in digital health startups, a 75 percent increase from the first quarter of 2011. Over the same period, biopharma investing was down 46 percent.
But how does one start a digital health company? How do you deal with the Food and Drug Administration? With intellectual property (IP)? With institutional review board (IRB) research protocols? With funding?
This breakout session will provide the essential tools that entrepreneurs, both independent and corporate, could utilize to increase chances for success. Over the past two years, Rock Health has helped many dozens of digital health startups succeed and grow.
Hyper-Local Solutions at a Global Scale
Take a deep dive into global innovation.
Over the last five years, the UNICEF innovation team has designed and deployed nine different mobile solutions in diverse countries with an extremely small team of technologists. Not all of these projects have been successful, but they have built a base of hands-on knowledge as well as a growing appreciation for the role of design in two capacities: to drive strategic alignment and collaboration between diverse stakeholders and create services that better fit into people's lives and make it easier.
Project Mwana, one of these efforts, was the direct impetus for the collaboration with frog design, a global innovation firm. Frog's research and ethnographic methodologies were seen as an important way to allow the agile teams implementing the project in the field to see the health system through the eyes of the beneficiaries.
Project Mwana is used as a model for how to design effective, sustainable solutions within UNICEF. It has demonstrated the value of real-time data to address health priorities and radically improve decision making with significant potential to achieve national scale.
Tuesday, Sept. 11, 2012
Breakout sessions — 10:45 a.m. to 12:15 p.m.
Complex Data — Real-Time Influence
Information is power. The Centers for Medicare and Medicaid Services (CMS) collect quarterly data from all hospitals to track several quality metrics, including patient outcomes. These metrics will directly impact reimbursements beginning in October 2012.
What if we could take that data and actually use it improve health care? Camilo Barcenas is doing just that by creating a social media platform that will be available to the world in a few months. His platform centralizes quality metrics and makes them more accessible and actionable to hospitals and clinicians. Once out of beta testing, the health care social media community will be able to crowdsource best practices, create groups, and initiate conversations that can disrupt and transform health care.
Lee Aase, director of the Mayo Clinic Center for Social Media, knows firsthand the power of collaboration and transparency that social media brings to patients, consumers and providers of health care.
Join us for this interesting dialogue regarding the possibilities and national implications for social media to effect health care transformation from those who are boots-on-the-ground health care providers.
Delivering Care Ahead of the Curve
While many are working to change health care, some already have. Iora Health is rebuilding the delivery model for health care from the ground up. Starting with primary care, they believe that a totally redesigned model can allow patients to better realign costs and quality to create higher value health care.
The Iora model of care changes everything — payment, staffing, processes, information technology systems and culture. For more than seven years, Iora Health has been building new models of care and been able to show not only improved clinical outcomes and patient satisfaction but also significantly lower overall health care costs.
Reaching beyond familiar practice roles, Outcomes Medication Therapy Management (MTM) has recognized the potential of pharmacists to help patients understand and manage medications. Outcomes MTM helps payers such as consumers, employers, Medicare and Medicaid programs, pharmaceutical manufacturers, and health plans get more value from their medication purchases and reduce medication waste.
At a time when the importance of medication therapy management was just beginning to come to the attention of the health care industry, Outcomes MTM partners were the first to develop a practical business model for advanced pharmacist services and compensation. Today, more than 33,000 pharmacists trained by Outcomes MTM have the opportunity to care for more than 2.5 million covered patients nationwide.
Join Rushika Fernandopulle, M.D., co-founder and CEO of Iora Health, and Patty Kumbera, co-founder and COO of Outcomes MTM, to discuss changes in the delivery of health care that are already here.
GE healthymagination Innovation Experience
Got ideas? Contribute to the future of consumer health. Throughout Transform 2012, join GE
healthymagination and members of the GE Healthcare design team in immersive idea-generation sessions focusing on multiple dimensions of consumer health.
From engaging consumers in their health to helping primary care physicians succeed in a new era of patient involvement, you'll be part of iterative sessions creating game-changing ideas.
If you participated in GE Healthcare's Design Challenge at Transform 2011, you'll recall how it engaged attendees and connected topics and ideas. Our goal in 2012 is to build on the collective brainpower resident in Transform 2012 to bridge the gap between consumers and health.
Meeting Patients Where They Are
How will e-health change health care? Join Adam Darkins, M.D., of the Department of Veterans Affairs (VA); Alex Jadad, M.D., of the Centre for Global eHealth Innovation; and Matthew Gardner of the Mayo Clinic Center for Innovation to understand the emerging balance of technology and patient interaction to improve the experience of care for patients and providers.
The VA telehealth program currently serves nearly 70,000 patients a day. By shifting the location of care away from traditional sites and efficiently accessing electronic medical records, more effective and appropriate decisions for care are possible.
From his base at the University of Toronto, Dr. Jadad sees connected health technology and instant communication with patients as an opportunity to redefine the essence of being a physician and improve relationships with patients in the face of increasing specialization.
In the Care at a Distance platform at the Center for Innovation, efforts are under way across three venues: an underserved population in the U.S., an external practice and in patients' homes.
Learn how new interactions between providers and patients are changing the roles, responsibilities and experience to improve the delivery of care.
Radical Ideation in Global Health
Partners In Health (PIH) work to bring health and social justice to poor communities around the world. Their mission is both medical and moral. It is based on solidarity, rather than charity alone.
They do whatever it takes, just as they would if a member of their family or they themselves were sick. As care partners in Rwanda, they have witnessed remarkable leaps in care delivery over the last decade that have transformed how the Rwanda Ministry of Health cares for tuberculosis, HIV, malaria and dysentery.
Armed with this knowledge, the PIH team for noncommunicable diseases came to an ideation workshop in May 2012 sponsored by Skoll Foundation and Sundance Institute and directed by Tomorrow Partners. There they began to sketch a world-changing idea — one that would allow the lessons from Rwanda to inform a care delivery system that could expand to tackle diseases such as diabetes, heart disease and cancer in poor communities and would radically rethink how to materially support these types of activities.
This session will share some lessons learned from Rwanda, the rough sketch of PIH's bold idea, and provide a forum for a rich discussion about funding and building care delivery systems around the world.