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Breakout Sessions

Monday, September 12, 2011 — 10:45 a.m. – 12:15 p.m.

Babies on the Block: Incubating Healthcare
Halle Tecco, Rock Health — Leader
Erik Douglas, CellScope
Alex Blau, MediBabble

Rock Health is a seed accelerator for health startups, providing capital, mentorship, operational support and office space in San Francisco. The class of 2011 included 11 companies. Come hear about two of them: CellScope and Medibabble.

CellScope builds systems for at-home disease diagnosis using mobile phone cameras connected to a Web platform. The company is currently piloting a smartphone attachment for at-home diagnosis of pediatric ear infections, which cause 30 million doctor visits annually in the United States. Future CellScope products will leverage the technology platform for skin and throat exams and at-home complete blood counts.

MediBabble is a robust history-taking and examination application designed to improve the safety, efficiency, and overall quality of care for non-English-speaking patients. A timely and accurate history is the cornerstone of medical diagnosis and treatment; the relative difficulty of obtaining one with non-English speakers is a significant barrier to care. We believe that a portable, widely available, real-time communication solution — like MediBabble — has the potential for profound impact.

Delivering Care in Second Life
Brian Kaihoi, Mayo Clinic — Leader
Davee Commerce, Imperial College, London (Dave Taylor in First Life)
Gentle Heron, Virtual Ability, Inc. (Alice Krueger in First Life)
Panacea Luminos, Southern Tier Healthlink, New York (Christina Galanis in First Life)
Silver Evensong, Genesis Healthcare (Lori Saul in First Life)

Virtual worlds and Second Life (SL), in particular, are being used increasingly in health care delivery and education. Institutions such as Harvard University, Yale University, Princeton University, Ochsner Health System, the Imperial College of London, National Health Service of the United Kingdom, National Institutes of Health and Mayo Clinic have entered the arena and are actively pursuing tools to facilitate education and health care delivery. In this presentation, we will take a couple of minutes to provide attendees with some background, term definitions, demographic information, and technical descriptions. However, the "ah ha" experience for attendees will happen as they experience this immersive tool and hear from individuals who have been successfully using it.

At the conclusion of this session, the attendees should be able to:

  • Describe the ways that users interact in a virtual world
  • Create an account at on and navigate to the public Mayo Clinic region
  • List four different health care/wellness activities currently being delivered inside Second Life
  • Describe three scenarios where virtual world patient interactions may have better outcomes than face-to-face interactions
  • Describe three ways that different health care organizations are collaborating with each other in virtual worlds for the benefit of patients
Games as Life Changers
Debra Lieberman, University of California, Santa Barbara — Leader
Peter Bingham, University of Vermont
Mark Ereth, Mayo Clinic
Ellen LaPointe, HopeLab

Games can no longer be taken lightly; many of them have now become serious fun. The health games field is growing fast, with innovative new health games appearing every day to improve self-care, healthy lifestyles, physical activity, adherence, diagnosis and treatment, clinical training, and clinician-patient communication. Research is discovering that well-designed games can provide interactive experiences and individualized feedback that can change players' health-related knowledge, skills, attitudes, and behaviors in tremendously beneficial ways.

Join us as Debra Lieberman, director of the Health Games Research national program at the University of California, Santa Barbara, moderates an expert panel that will share their insights and success stories about games that have significantly improved players' health behaviors and outcomes.

The four panel members will each give a short presentation and will then participate in a moderated discussion followed by audience Q&A. Topics include:

  • Today's health games: what we have learned
  • Game design strategies
  • New game technologies and their role in health and health care
  • Sensor data and physiological monitoring as inputs to health games
  • Tomorrow's health games: where we are heading
Healthy Aging — Five over Fifty
Douglas Shenson, SPARC — Leader
Renna Al-Yassini, Cooper
Gaby Brink, Tomorrow Partners
Doug Powell, Schwartz Powell

The Robert Wood Johnson Foundation -sponsored "5 over 50" project was conceived by a multidisciplinary team of experts from the health care, communications and design communities at the 2009 Aspen Design Summit. Its goal is to creatively engage people older than 50 with a design-driven strategy aimed at informing and motivating them to participate in preventive health screenings for flu shots, pneumonia vaccinations, colorectal cancer screening, women's cancer screenings and cardiovascular disease screening. The team will talk about their efforts to date and the experience of collaborating across disciplines and miles.

Impacting Healthcare: Transformative Design Education
Helen Walters, Doblin — Leader
Greg Holderfield, Northwestern
Mariana Amatullo, Art Center
Tom Fisher, University of Minnesota

The worlds of design education and health care have an enormous amount to offer each other, but the pathways for connection are few. Join Helen Walters in discussion with three educators who have pioneered new strategies for bringing these worlds together. They will discuss the challenges, the opportunities and the power that come when cross-disciplinary thinking combines with old ways of doing things. Examples of collaborations between educational programs and health care providers will also be discussed.

Unlocking the Power of Sharing Data
Ian Eslick, MIT — Leader
Jesse Dylan,
Michael Seid, Cincinnati Children's Hospital
John Wilbanks, Creative Commons

Discussions about the value of transparency and data sharing are common in Health 2.0 circles, but specific examples of how institutional openness and sharing have improved business and health outcomes are less common. The panelists will present a model for large-scale data sharing and what is needed to implement it in different institutional contexts. The discussion will reference concrete cases where big gains are being made through multi-institutional data sharing. The panel is hosted by Lybba, a health care nonprofit focusing on the role of design thinking in implementing systems that enhance health for all and will also speak to how individuals are empowered to support this kind of institutional transformation.

Aspects of sharing to be examined in the presentation and directed Q&A include:

  • Different kinds of data
  • Consent processes
  • Control over information
  • Responsible use cases
  • Practical issues of storage and transmission
  • Importance of empowering individuals

Tuesday, September 13, 2011 — 10:45 a.m. – 12:15 p.m.

Case Studies in Innovation: Minnesota to South Africa
Rodrigo Canales, Yale — Leader
Andrew Zolli, PopTech

Placing design within the larger context of real-world projects and enterprises is critical for design thinking and solutions to evolve as a methodology and a means for social impact. In business schools, numerous case studies focus on social enterprise management and others on the role of design in business. But not many have considered the role of design in social enterprises. Yale School of Management, in collaboration with Winterhouse Institute, has created a new series of cases focusing on design and social enterprise, funded by the Rockefeller Foundation.

This panel will focus on two of these case studies. The Mayo Clinic Center for Innovation case study provides an opportunity to examine sustained work towards health care innovation — and in a context where designers and design thinking are critical components. The Project Masiluleke case study examines the collaboration among PopTech, frog and iTEACH on efforts to use design and technology to expand an HIV/AIDS and TB prevention and treatment program in KwaZulu-Natal, South Africa.

Communication Tools for Health
Caroline Lu, Mayo Clinic — Leader
Gaby Brink, Tomorrow Partners
Kristin Hughes, Carnegie Mellon

Communication and education are critically important in health care delivery. Be introduced to two projects that are using the tools of communication design to rethink our approach to health care conversations.

FitWits is an obesity prevention and health literacy research project that uses games and character-driven narratives to transform unhealthy lifestyles into healthy ones. The Fitwits project operates in schools, physician offices, community centers, and homes in several Pittsburgh-area neighborhoods (including Lawrenceville, Wilkinsburg and McKeesport). Since 2007, Fitwits projects have engaged children, parents, teachers, school administrators, physicians, and community leaders in the design process to work toward healthy changes at the personal, family, organizational, and policy levels.

HERproject brings health care education to the workplace. An initiative of the global sustainability consultancy BSR, HERproject links international companies to local nonprofit organizations to bring health awareness and services to female workers. The initiative uses a peer-to-peer education methodology, which is both cost-effective and takes advantage of existing peer networks to spread information. In participating factories across Bangladesh, China, Egypt, India, Kenya, Pakistan, and Vietnam, peer educators are trained by local HERproject partners and are then given the tools to relay information to their peers, families, and communities.

Conversations with the Rabble Rousers
Helen Walters, Doblin — Leader
Rebecca Onie, Health Leads
Jay Parkinson, The Future Well
Sanjeev Arora, University of New Mexico

You heard them on the main stage. Now get the chance to probe a little further when Helen Walters moderates a discussion with three individuals who have launched major initiatives that rethink how we deliver health care. This breakout will feature a significant amount of time for the audience to ask questions and respond to ideas and themes that were shared from the main stage.

Design for Good: A New National Initiative
Doug Powell, Schwartz Powell — Leader
Chris Hacker, Johnson & Johnson
William Drenttel, Winterhouse Institute

Come hear about (and sign up to be part of) a major new initiative by AIGA, the professional association for design, to develop community-based design resources as partners to nonprofit organizations and initiatives in communities nationwide. With over 22,000 members working in 63 regional chapters, AIGA wants to marshal its vast network to build Design for Change projects — and health care is top of its list. Explore the opportunities for local, community-based design innovation, organized on a scale for impact. Doug Powell, the president of AIGA, will unveil this new national initiative at Transform. Chris Hacker and William Drenttel will join the conversation, discussing their own experiences working with AIGA on community-based social change projects.

Designing For Health and Well-being: Self-Tracking and Data Visualization
Hugh Dubberly, Dubberly Design — Leader
Ian Eslick, Lybba

Most people agree that healthcare is a wicked problem. A central tenant of design thinking is that wicked problems can only be solved by reframing. Hugh Dubberly argues that we must reframe health in terms of well-being and broaden our notions of healthcare to include self-management. Self-management reframes patients as designers. A similar shift is taking place in design practice—reframing users as designers. Dubberly will discuss these ideas and show examples of what self-tracking might become and how data visualization techniques might help people better visualize, understand, and manage their own well-being. Hugh will be joined in conversation by Ian Eslick to discuss self-tracking and its logical and ethical basis.

Radical Evolution: Industrial Design to Service Design
Jeffrey Kapec, Pratt Institute — Leader
Allan Chochinov, Core 77

Jeffrey Kapec has designed and developed over 500 products, half of which are related to medical and surgical devices. He has logged hundreds of hours in the operating room, viewing surgeries with the most renown surgeons in countless divisions including neuro, ENT, gastro, orthopedic, cardio, open heart, OBGYN laparoscopic, minimally invasive, and coronary interventional. Come hear him tell his story of how his practice has evolved from one primarily focused on objects to one much more focused on people. After sharing, Kapec will be joined in conversation by Allan Chochinov.

The Transformational Power — and Promise — of Social Media
Lee Aase, Mayo Clinic — Leader
Dave DeBronkart, e-Patient Dave/Patient Advocate
Bryan Vartabedian, Texas Children's Hospital

The social media revolution is the defining communications trend of the 21st century. Often misperceived as something for the younger generation, social media tools have been embraced by some early adopters as a communication tool that can help patients and physicians communicate, find information, and locate others in similar circumstances, creating communities of support around the world. Health care is a perfect space for social media to take root and create transformational changes.

Panel members represent the Mayo Clinic Center for Social Media and Social Media Health Network, as well as views on social media in health care from the perspective of actively engaged physicians and patients. Time for audience participation will be plentiful and topics to be covered include:

  • Social Media, the big picture
  • The power of connections: finding help and hope online
  • Information and education at your fingertips
  • Bobby Kennedy on social media
  • Medical professionalism in the age of Twitter
  • The engaged and enabled patient is your ally
  • Real-life success stories
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