Lee A. Aase

Director, Center for Social Media, Mayo Clinic

Lee A. Aase is director of the Mayo Clinic Center for Social Media, a first-of-its-kind social media center focused on health care. The center builds on Mayo Clinic's leadership among health care providers in adopting social media tools.

Mayo Clinic has the most popular medical provider channel on YouTube and active, popular outposts on Twitter and Facebook. Mayo Clinic, a pioneer in hospital blogging, last year launched an online community for patients and a heart-health awareness campaign.

By night, Aase is chancellor of Social Media University, Global (SMUG), a free online higher education institution that provides practical, hands-on training in social media for lifelong learners.

Before joining Mayo Clinic in 2000, Aase spent more than a decade in political and government communications at the local, state and federal levels. He received his Bachelor of Science in political science from Minnesota State University, Mankato, in 1986.