Focus areas

The Risk Communications Program at Mayo Clinic takes a multidimensional approach to bidirectional crisis and emergency risk communication (CERC).

Communicating risk to the community

• Identifying the audience.
• Preparing and adapting key information.
• Identifying, engaging and onboarding communication leaders.
• Examining and enhancing the ways communication leaders share key information.
• Tracking reach and effectiveness.

Assessing community needs

• Obtaining feedback from the community.
• Advocating for resources for community members.
• Leveraging subject matter experts.
• Identifying specific community needs.

Community-engaged partnership

• Engaging trusted organizations and community leaders for health assessments and risk communications.
• Working with subject matter experts.
• Finding and creating effective platforms to share information.
• Leveraging resources and advocating for community needs.
• Rapidly refining messaging according to changing facts and community concerns.
• Providing timely answers to community questions and concerns.
• Advising regional COVID-19 decision-makers about the concerns of vulnerable community members.

Building robust partnerships

• Supporting partnership operations, including community health and related needs assessment and response.
• Developing strong partnership dynamics involving individual organizational characteristics, relationships and structure.
• Establishing partnering norms, such as forming partnerships and determining and establishing partnership dynamics.