Tomer Shoval

Founder, Simplee

Tomer Shoval is a veteran e-commerce business leader and respected expert on the intersection of health care, technology and consumers.

Prior to founding Simplee, he was the managing director of Shopping.com North America (an eBay company), where he helped revolutionize the company's business model and content operation to better serve online merchants and create the largest e-commerce catalog at the time.

In early 2010, an unexpected family illness and the resulting avalanche of medical bills inspired Shoval to found Simplee as a way to help others better understand and manage their health care bills. Now, Simplee Wallet members have managed nearly $2 billion in medical expenses, and the Simplee PAY provider platform processes millions of patient payments monthly.

Shoval holds a B.A. in psychology and sociology from the Academic College of Tel-Aviv.