Gretchen Addi

Associate Partner, IDEO

Gretchen Addi is an associate partner and currently a business lead in the IDEO San Francisco office. She also provides mentorship and guidance to IDEO's Design Research discipline. She is passionate about the power of empathy and design — and the people who make it happen — and has authored an internal point of view to better understand the needs of the aging population.

Since joining IDEO in 2000, Addi has participated in such diverse projects as future work environment scenarios; redesign of the atrium experience for the San Francisco Museum of Modern Art (SFMOMA); an exploration into the future of health care through the patient and family experience; international interviews and observations around automotive, health and home care products; and customer profiles for a financial services startup.

She brings a strong strategic point of view to all of her work, both from a brand and service perspective.