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Internal Medicine & Subspecialties

34th Annual Practice of Internal Medicine

Course Highlights

Post-conference workshops:
On the morning of Wednesday, April 16, 2014, two optional workshops are offered. These workshops are designed primarily for Tobacco Treatment Specialists, counselors and other allied health professionals. Enrollment is limited to 35 participants for each workshop. Pre-registration is required.

Workshop 1: Coaching in Tobacco Consultations — Use of the Mayo Model
Timothy J. Milbrandt, M.S.

In this highly interactive workshop we discuss the 5 E's of the Mayo model of coaching: Engage, Explore, Envision, Experiment and Evolve. In addition, we discuss communication strategies consistent with motivational interviewing and how they are used within Mayo's model. Demonstrations, role-plays and case studies will be utilized to enhance learning.

Workshop 2: Utilizing Social Media for Tobacco Treatment
Jeffrey M. Poterucha, M.A.

Social media is transforming the way people communicate with one another. Many organizations are utilizing social tools to connect with their audiences where they spend much of their time—online. This workshop provides participants with a basic toolkit for developing a social media strategy for their organization. Participants explore three popular social media platforms and identify which tools are most appropriate for meeting their goals. Discussion topics include identifying a target audience, managing online presence, and monitoring success.